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Tom Silva
Senior Vice President of Marketing and Strategy
The Alter Group
Resume
Clients
Projects
847-568-5897
847-676-4325 (fax)
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Primary Responsibilities
As Senior Vice President of Marketing and Strategy of Alter+Care, Tom Silva is responsible for strategic planning and directing all marketing activities. His responsibilities include industry analyses; strategic and scenario planning; identity creation; brand development; collateral materials; media relations; promotional events; website development; social media strategy; advertising; direct mail; and environmental graphics programs.

 
Background
Mr. Silva previously served as communications director for PM Realty Group, a national full-service commercial real estate firm, and headed a variety of regional accounts for Aria Public Relations. He joined The Alter Group in 1996.

Awards & Recognition:
Mr. Silva was the recipient of the CoreNet Global Chicago Chapter's inaugural Michael Kaczmareck Leadership Award.

Under his leadership, the marketing team at Alter+Care has won the following awards and recognitions:
  • Two Silver Trumpet Awards from the Publicity Club of Chicago. 
  • 2002 Silver AiME Award. 
  • Gold Winner in the 24th Annual Healthcare Advertising Awards. 
  • Six The Communicator Awards from the International Academy of the Visual Arts. 
  • Three Silver International Davey Design Awards.  
  • Six Summit International Creative Awards in 2008. 
  • Web Marketing Association's WebAward. 
  • W3 Awards from the International Academy of the Visual Arts 2009.

 
Project Experience
Education and Accreditation
Bachelor of Science in Marketing,
Long Island University
Professional Affiliations
CoreNet Global