Articles About Branding

Author:
Tom Silva
Posted:
05.23.2014

Branding Real Estate

We’ve all heard the term “branding” but for most of us it’s seemed like just another name for the familiar business of marketing. Some people think it’s the packaging around a product – the logos and colors; others think it’s the sum total of the advertising that promotes a company. Both are wrong. Interbrand defines […]

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Author:
Tom Silva
Posted:
10.07.2009

Chicago 2016 Had its Rewards, But Also Risks

So Chicago was eliminated in the first round of International Olympic Committee voting as the host city for the 2016 Summer Olympics, a source of great surprise to many, particularly in light of Barack Obama making the final pitch personally. Still, one thing bears repeating:  no city hosting the games has ever made money from […]

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Author:
Richard Gould
Posted:
08.05.2009

Chinese Companies Face Branding Dilemma

Over the last 30 years, China has become the world’s factory floor, offering a massive and highly mobile workforce, fast turnarounds and low production costs.  The “Made in China” label can be found on virtually any product sold across the globe, from shoes and clothing to power plant components and process control systems.  Even products […]

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Author:
Richard Gould
Posted:

Chinese Companies Face Branding Dilemma

Over the last 30 years, China has become the world’s factory floor, offering a massive and highly mobile workforce, fast turnarounds and low production costs.  The “Made in China” label can be found on virtually any product sold across the globe, from shoes and clothing to power plant components and process control systems.  Even products […]

Read More ›

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