Articles About Touchpoints

Author:
Tom Silva
Posted:
05.23.2014

Branding Real Estate

We’ve all heard the term “branding” but for most of us it’s seemed like just another name for the familiar business of marketing. Some people think it’s the packaging around a product – the logos and colors; others think it’s the sum total of the advertising that promotes a company. Both are wrong. Interbrand defines […]

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