Articles About Wrigley Building
- Tom Silva
Can the Iconic Sears Tower Be Successfully Rebranded?
The renaming of Sears Tower points up one of the fundamental aspects of marketing – that of brand equity. By virtue of marketing and 25 years of public relations, the name Sears Tower has enormous cachet around the world and has brought the city the kind of exposure that can’t be quantified. While the Sears […]